Friday, June 21, 2019

What was the reason that brought Backpage to prominence?


About two decades ago the first classified ads platform began to appear. As you probably know if you have ever used such sites, the first and most popular is Craigslist. Since its creation, it has conquered the top spot in its field and it continues to reign unchallenged.

In the early days of CL, you literally could find anything on it. From car sales to adult services. Everything someone could buy or sell was available on Craigslist. A few years after its creation the developers of CL decided to shut down the adult services section. This created a huge gap in the field as the demand and supply were really high. This is when Backpage came into play. BP existed a few years prior to that but it was a moderately successful site.

When CL ceased the operation of its adult services section and Backpage took its place, everything changed overnight. Backpage's traffic was skyrocketed and it reached to the second spot of classified ads sites, right after CL. Of course, this decision led to is ceasure a few years later but in the meantime, the team that operated BP made some real money. None can say exactly the numbers but it is rumored that BP had more than $100 million in clean revenue per year. As you can understand we are talking about serious money.

This is a really good example of how someone decisions can affect the fate of another in the future. On this case, it was the decision of CL's to shut down one of its sections so that led to the rise and fall of another platform. Backpage made a lot of money in the meantime but eventually, it paid the ultimate price. Let's hope that this will serve as an example for future entrepreneurs that want to make fast and easy money.

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