What People Loved About Backpage

Almost everyone in North America knows what classified ads are. They are known and used many years before the creation of the internet as they were posted and read on the newspapers all over the U.S. and Canada.

When the world wide web came into play, it was more than natural that kind of ads to follow the stream. The first platform that hosted classified ads was Craigslist. Even if you have never used CL, you probably know it, as we are talking about a colossus of the industry. It is the biggest and most popular website of its niche and one of the most well-known internet platforms all around the world. We could write endless articles about CL and the millions of opportunities you can find in there but we are not here to do that. We mentioned CL here only because a choice they made gave the chance to Backpage to transform from a moderate site to a colossus of the niche.

Back in 2008, in the classified ads niche, there was CL that had the lion's share and all the rest of the niche traffic was divided among the rest sites of the field. Since its creation, Backpage was doing OK but it was nothing more than a moderate site among the rest, nothing even close to CL. All this changed when Craigslist decided to stop the operation of its adult services section.

This decision left a huge gap in the world of classified ads as the demand was there but there was no supplier. Soon, the developing team of Backpage took advantage of this and filled the gap by launching its own section of adult services. This section alone was the reason that within a small amount of time Backpage climbed on rank 2 of the classified ads world. It was second only to Craigslist. Backpage gave to the people what they were looking for and it was richly rewarded. The yearly revenue from ads was more than $100 million. As you can imagine the total income of the website was humongous and that was all thanks to the adult services section alone.

Along with that section, all the rest of the platform evolved and became really popular. What sex workers loved about it was the fact that BP gave them safe heaven to exercise their trade where they could carefully screen their customers without risking much. On the other hand, the people that were interested in sex services loved the fact that they could easily find what they were looking for without risking unnecessary exposure.

In conclusion, Backpage provided safety and anonymity to their users while fully supplying the demand that was already there. This was the reason that in a small amount of time BP became a colossus of the industry and of course, it was the reason that it led to its eventual downfall. You can always read our previous articles and learn more about that.